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The Marquis '''Luca Cordero di Montezemolo''' (b. [[31 August]] [[1947]]) is president and CEO of [[Ferrari]], president of [[Maserati]], and chairman of [[FIAT]].
Born in [[Bologna, Italy]], di Montezemolo studied at the [[University of Rome La Sapienza]], earning a law degree in [[1971]], and went on to [[Columbia University]] in [[New York]] to earn a masters degree in international affairs in [[1973]]. He drove briefly for the [[Lancia]] [[rally racing|rally]] team, but upon graduating went to work for FIAT. In [[1973]], FIAT moved him to Ferrari, where he promptly became [[Enzo Ferrari]]'s assistant and, in [[1974]], manager of the [[Scuderia Ferrari|Scuderia]]. In [[1975]] di Montezemolo was promoted out of Ferrari to be head of all FIAT racing activities, and in [[1977]] he advanced to become a senior manager of FIAT.
Throughout the [[1980s]], di Montezemolo occupied a number of positions in the FIAT empire, including managing director of the [[Cinzano]] drinks company and director of the [[Itedi]] publishing company. In [[1984]] he managed the entry of the [[Azzurra]] yacht in the [[America's Cup]], the first Italian [[yacht]] to enter the event. In [[1985]], he became manager of the committee which planned and put on the [[1990]] [[Football World Cup 1990|World Cup Italia]].
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