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SMS home routing is a new architecture where the ‘recipient’ mobile operator takes control of the final delivery of text messages to the subscriber. In the current SMS delivery infrastructure, the sending operator has control and full visibility over the delivery of the message, being able to communicate with its subscriber whether the message has been delivered or not. When the sending operator looses this control, the transparency in the message delivery is compromised, as well as the delivery itself.
Although the home routing system is enhanced in roaming situations, it applies to all cross-network SMS traffic, which includes domestic and international messaging traffic. Technically speaking, a home routing system can be deployed by installing a patch to its Home Location Register (HLR), as well as the deployment of SMS routers in their network.
Although still in early stages, the SMS home routing system has already been deployed by some operators in Europe and Asia Pacific. Some problems have been already noticed by companies offering services in the mobile sector and there is concern about how passing control to the sending operator causes the quality of SMS to diminish.
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By implementing SMS home routing, the receiving operator has a control point for messaging delivery, which would enable it to offer its subscribers value-added services that might include antispam, auto reply, parental control and divert and auto copy. Theoretically operators can charge a premium for these features and therefore generate new revenue streams.
Mobile operators might use SMS home routing as a filtering system, especially to prevent spam. This, however, has to be a transparent process especially when communicating this implementation to the operator’s roaming partners.
A number of mobile messaging infrastructure providers are legitimately offering products in this space, including Telsis and Acision.
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