Diners: differenze tra le versioni

Versione delle 04:17, 8 dic 2008

Versione delle 02:48, 16 gen 2009

Riga 31:

== Fondazione ==

Molti negozi e attività davano credito ai propri clienti o permettevano loro di ''segnare'' le loro spese su un conto personale, ma l'idea del Diners Club era di utilizzare una stessa carta per pagare diversi acquisti. Nel [[1950]], la prima carta di credito Diners Club fu data a 200 associati di McNamara, per lo più addetti alle vendite che spesso dovevano portare a pranzo i loro clienti.

Diners Club aveva concluso accordi con 14 [[ristoranti]] [[New York]]. Il numero di membri salì rapidamente dato che nuovi clienti richiesero la carta e nuovi ristoranti entravano a far parte del club. Alla fine del 1950, Diners Club aveva 20000 clienti e la carta era accettata in 1000 ristoranti. Nel [[1952]], McNamara soldvendette hisla sharesua ofquota thedella companycompagnia toa Joe Williams ofdi Archer City, Texas, ande thela companycompagnia grewcrebbe unabatedcon forla severalstessa yearsintensità per parecchi anni, eventuallyvenendo adottata, alla fine, signingda merchantscommercianti allin overtutti thegli [[UnitedStati StatesUniti]]. Diners Club created what would later be dubbed the Travel & Entertainment (T&E) card market, which focused on cardholders who were frequent travelers and had a substantial income to pay for other high-value charges. As these customers had no need to pay for purchases over time, these cards required that the entire balance of the bill was paid upon receipt. This type of account is known today as a [[charge card]]. Diners Club's monopoly was short-lived, however, as [[American Express]] and Carte Blanche began to compete with Diners Club in the T&E card market.

Diners Club also faced competition from banks who issued [[revolving credit]] cards though BankAmericard (later renamed [[VISA (credit card)|VISA]]), and Interbank MasterCharge (later renamed [[MasterCard]]) towards the end of the 1960s. Diners Club began early on to allow franchises of the Diners Club name, at first in Europe and later throughout the world, for many years eclipsing the BankAmericard or Interbank MasterCharge networks abroad. [[Amoco|Amoco gasoline]] also issued its own co-branded Diners Club cards for a time called, American Torch Club, as well as Sun Oil Company with its version called Sun Diners Club Card.