Search engine optimization: Difference between revisions

Revision as of 12:59, 25 August 2005

Revision as of 13:00, 25 August 2005

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Link popularity is an important factor for high importance rankings. Google introduced the concept of [[PageRank]] as an indicator of an individual page's value based on the quantity and quality of links pointing to it. Inbound links are weighted by the popularity of the linking site. For example, a link from en.wikipedia.org would be a greater contributor to a page's rank than a link from an unpopular blog or unknown site.

[[BloggBlog]]ingging can be a cheap but effective method of obtaining links. However, avoid spamming techniques such as link dropping. Forum moderators and blog owners find them annoying and will remove them quickly. The contents of blog surveyors, such as [[Blogpulse]], will reflect what people write about in their blogs and is a good starting point for search engine optimization-oriented blogging.

Controversy can also bring in a lot of inbound links as both fans and haters link to the controversial site.

Conventional off-line advertising, such as flyers, t-shirts, hats, stickers, billboards, etc., can also be used to attract visitors to the site which will result in more inbound links. This method, however, is not as easy to track as online methods.

===Paid inclusion===