Extended parallel process model: Difference between revisions

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Created page with 'The '''Extended Parallel Process Model''' is model of how attitudes are formed and changed when fear is used as a factor of persuasion. The model states that fe...'
 
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When an individual is exposed to an external stimuli or message consisting of fear, the individual can seek one of two courses of action Danger control or fear control.
===Danger control===
The danger control process is when the individual seeks to reduce the risk presented through direct action and adaptive changes. This is caused by protection motivation and response efficacy, the perception that an effective response is available.
==Fear control==