Usually a highlighted or different colored word in Page text, Blog post, or comments text that if clicked on with the mouse coursor, will call, fetch or bring up the page the link refers to.
In this example, only the [BendGovt] will show in the text while all the complexity of the link will remain hidden, contibuting to a cleaner, more easily read page text.
One can see the value of the embedded link as many URL names are very long and complex.
