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Winterfors (talk | contribs) Added reference to the more general class of optimal decision problems |
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==Basic setup==
Suppose their [[consumption set]], or the enumeration of all possible consumption bundles that could be selected if there are no budget constraints has ''L'' commodities and is limited to positive
Suppose also that the prices (''p'') of the ''L'' commodities are positive
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Finding ''x''(''p'', ''w'') is the '''utility maximization problem'''. If ''u'' is continuous and no commodities are free of charge, then x(p, w) exists. If there is always a unique maximizer, then it is called the [[Marshallian demand function]]. The relationship between the [[utility function]] and [[Marshallian demand]] in the Utility Maximization Problem mirrors the relationship between the [[expenditure function]] and [[Hicksian demand]] in the [[Expenditure Minimization Problem]].
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In practice, a consumer may not always pick an optimal package. For example, it may require too much thought. [[Bounded rationality]] is a theory that explains this behaviour with [[satisficing]] - picking packages that are suboptimal but good enough.
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