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In 1990, an M&Ms exhibit at New York's Erie County Fair, promoting the company's nutrition awareness campaign, became the precursor to Cow Parade, the whimsical phenomenon where municipalities and museums display decorated cattle at convenient traffic intersections. The M&Ms display was a life size fiberglass cow covered with 66,000 M&M candies, each adhered by hand with the "m" logo on each candy facing outward. Candy the Cow was the first-ever decorated bovine, and earned M&M Mars $1 million in free publicity. The chocolate marvel, created by designer [[Michael Adams]]{{dn}},
was reported on as news by Newsweek Magazine ("udderly amazing") as well as the [[New York Post]], [[UPI]] and [[WABC-TV]]. Candy then appeared as a live "guest" on [[Live with Regis]], where
===2000–2005===
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