Search engine optimization: Difference between revisions

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Revision as of 13:24, 24 June 2010

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{{Internet Marketing}}

'''Search engine optimization''' ('''SEO''') is the practice or process of improvingmaximizing the volume or quality of traffic to a [[web site]] or a [[World Wide Web|web]] page (such as a [[blog]]) from [[search engine]]s via "natural" or un-paid ("organic" or "algorithmic") [[Search engine results page|search results]] as opposed to other forms of [[search engine marketing]] ("SEM") which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including [[image search]], [[local search (Internet)|local search]], [[video search]] and industry-specific [[vertical search]] engines. This gives a web site [[web presence]].

As an [[Internet marketing]] strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and [[HTML]] and associated coding to both increase its relevance to specific keywords and to remove barriers to the [[web crawler|indexing activities]] of search engines.