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=== Increasing prominence ===
A variety of methods can increase the prominence of a webpage within the search results. [[Methods of website linking|Cross linking]] between pages of the same website to provide more links to most important pages may improve its visibility.<ref name="Shari">{{cite web |url=http://www.clickz.com/3623372 |title=The Most Important SEO Strategy - ClickZ |publisher=www.clickz.com |accessdate=2010-04-18 }}</ref>
Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.<ref name="Shari"/> Adding relevant keywords to a web page's meta data, including the [[HTML element#Document head elements|title tag and meta description]], will tend to improve the relevancy of a site's search listings, thus increasing traffic. [[URL normalization]] of web pages accessible via multiple urls, using the "canonical" [[meta tag]]<ref>{{cite web |url=http://www.bing.com/community/blogs/webmaster/archive/2009/02/12/partnering-to-help-solve-duplicate-content-issues.aspx |title=Bing - Partnering to help solve duplicate content issues - Webmaster Blog - Bing Community |publisher=www.bing.com |accessdate=2009-10-30 }}</ref> or via [[301 redirect]]s can help make sure links to different versions of the url all count towards the page's link popularity score.<!--add ref here to Rhea Drysdale article on PageRank and Playdoh-->You agree that a hyperlink or URL is sufficient attribution under the Creative Commons license. See the Terms of Use for details.[[File:<ref>Example.jpg</ref>]]
== White hat versus black hat ==
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