Search engine optimization: Difference between revisions

Revision as of 12:35, 14 July 2010

Revision as of 12:37, 14 July 2010

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By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as [[Infoseek]], adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.<ref name="infoseeknyt">{{cite news|url=http://query.nytimes.com/gst/fullpage.html?res=940DE0DF123BF932A25752C1A960958260 |title=Desperately Seeking Surfers|author=Laurie J. Flynn|date=November 11, 1996|publisher=[[New York Times]]|accessdate=2007-05-09}}</ref>

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and [http://www.unmatchedsolutions.co.uk/seo/free-search-engine-optimization.html SEO service providers UK]. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,<ref name="airweb">{{cite web|url=http://airweb.cse.lehigh.edu/|title=AIRWeb|publisher=Adversarial Information Retrieval on the Web, annual conference|accessdate=2007-05-09}}</ref> was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the [[Wall Street Journal]] reported on a company, [[Traffic Power]], which allegedly used high-risk techniques and failed to disclose those risks to its clients.<ref>{{cite web|publisher=''[[Wall Street Journal]]''|url=http://online.wsj.com/article/SB112714166978744925.html?apl=y&r=947596