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When going through the innovation process one start describing the Potential Market. The next steps in the process are the Invention and/or production and design. Detailed design and test, Redesign and Produce and, finally, Distribute and Market. An innovator more from one part of the process to the other, obtaining knowledge and research science in order to move to the next level.
=== References ===
<ref> Kline, S.J. & N. Rosenberg (1986), “An overview of innovation.” In R. Landau & N. Rosenberg (eds.), The Positive Sum Strategy: Harnessing Technology for Economic Growth. Washington, D.C.: National Academy Press, pp. 275–305.</ref>
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