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Flash is a major platform for video streaming. Because Flash Player’s popularity and browsers’ support of the product, using Flash as a means of distribution makes sense since designers and developers can assume users will have easy access to the content. High-traffic video sites, such as Hulu, uses Flash to stream their shows to audiences. In the same vein, because of this accessibility, marketers and advertisers can also rely on Flash ads to be viewable by consumers.
The main strength of Flash is the level of interactivity possible in its products. Instead of having static images, motionless structures and predefined interactions in a website, Flash opens up a new dimension to designers. In Flash, audio, video and animations can be embedded within a scene. It can also be programmed to animate or transition uniquely upon a mouse-click. Hence, many websites and games are built in Flash as it allows for more untraditional customization and immersion into the digital environment. Likewise, Flash makes up a large portion of online banner ads, since their animations and mini-games can easily catch a user’s attention.
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