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[[File:Green M spokescandy.png|200px|right|thumb|The Green "spokescandy"]]
[[File:Blue M spokecandy.jpg|200px|right|thumb|The Blue "spokescandy"]]
Concurrent with the Blue M&M campaign, M&M's introduced computer animated [[mascot|"spokescandies"]] in their [[television commercial]]s. These include the team of the [[cynicism|cynical]] and [[sarcasm|sardonic]] "[[Red]]" (originally voiced by [[Jon Lovitz]], thereafter [[Billy West (voice actor)|Billy West]]) who is the mascot for milk chocolate M&M's, and the [[happiness|happy]] and [[humor|gullible]] "[[Yellow]]" (originally [[John Goodman]], thereafter [[J.K. Simmons]]), who is the mascot for peanut M&M's. Other mascots include the "cool one", Blue ([[Phil Hartman]], thereafter Robb Pruitt); the [[Sexual attraction|seductive]] Green ([[Cree Summer]]) (Green is the only female M&M's mascot); and the slightly [[neurosis|neurotic]] Orange (Eric Kirchberger) for crispy and pretzel M&M's. Although brown M&Ms have been around since the beginning of the candy, no brown M&M "spokescandy" was included (probably for obvious reasons){{Cn|date=September 2011}}.
 
In 1996, Mars introduced "M&M's Minis", smaller candies usually sold in plastic tubes instead of bags.{{Citation needed|date=May 2010}} A video game, ''[[M&M's: The Lost Formulas]]'', was also eventually released, based on this candy. It was released on September 28, 2000.