Encoding/decoding model of communication: Difference between revisions

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=== Globally Contrary Position ===

When media consumers understand the contextual and literary inflections of a text yet decode the message by a completely oppositional means, this is the globally contrary position. theThe de-totalization of that text enables them to rework it to their preferred meaning. This requires operating with an oppositional code which can understand dominant hegemonic positions while finding frameworks to refute them. Hall feels that this position is necessary to begin a struggle in discourse, or the "politics of signification."

== References ==