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===Encoding Specificity and Drugs===
Weingartner et. al. (1976) explore the topic of encoding specificity in alcohol state-dependent learning. 11 female volunteers participated in their study. They ranged from 21 to 35 years old, were between 120 and 125 pounds, and were all occasional social drinkers. 80 frequently occurring English words were randomly chosen to construct four word-recall lists. Half the words in each list were low imagery nouns; the other half were high imagery nouns. Subjects, all of whom were experiencing a moderate to intense level of intoxication, were required to listen to a word list and immediately write down all the words they could remember. Four hours later, they were asked to freely recall the words. All subjects performed the experiment under four separate conditions: S-S (learning and immediate recall while sober, and sober recall four hours later), S-I (learning and immediate recall while sober and later recall while intoxicated), I-S (learning and immediate recall while intoxicated and later recall while sober), and I-I (learning and immediate recall while intoxicated and later recall while intoxicated).
Weingartner et. al. found that both high and low imagery words were less likely to be recalled if they were stored while the participant was intoxicated rather than sober. However, information encoded and stored while intoxicated was retrieved more effectively when later recall tests were performed while intoxicated as compared recall while sober. This finding was much more apparent with low-imagery words than high-imagery words. This experiment supports the context-dependency effect of the encoding specificity principle referred to earlier.
===Encoding Specificity and the Diagnosis of Disease===
===Encoding Specificity and Advertising===
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