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The ITV Formula One coverage (commonly known as ''ITV-F1'') was a British television programme dedicated to [[Formula One]] coverage that was supplied by the British broadcaster [[ITV]] between 1997-2008. The coverage was
==History==
When the BBC lost their rights to broadcast Formula One, ITV gained the coverage for 1997. The deal worth £60 million was negoitated by [[Formula One Management|FOM]] president [[Bernie Ecclestone]]. ITV chose to bid for the rights due to constantly being beaten at weekends while the ''[[Grand Prix (TV programme)|Grand Prix]]'' coverage was on.<ref name=walker>{{cite book | title = Murray Walker: Unless I'm Very Much Mistaken | first = Murray | last = Walker | authorlink = Murray Walker | isbn = 0-00-712696-4 | publisher = [[HarperCollins|CollinsWillow]] | origmonth = September | year = 2002 | pages = 217–223}}</ref>
ITV's first broadcast was at the [[1997 Australian Grand Prix]] featuring [[Jim Rosenthal]] along with [[Simon Taylor]] and [[Tony Jardine]] as expert analysts along with [[Murray Walker]] and [[Martin Brundle]] as the commentators. The pitlane reporters [[James Allen (journalist)|James Allen]] and [[Louise Goodman]] stayed on for the whole of ITV's coverage over 11 years. ITV had set about focusing their efforts into more in-depth pre and post-race analysis, better camera angles and conducting more interviews.<ref>{{citeweb|title=F1's return to the BBC - what did you think?|url=http://www.crash.net/f1/news/144606/1/f1s_return_to_the_bbc__what_did_you_think.html|publisher=crash.net|date=2009-03-30}}</ref> Rosenthal, Taylor and Jardine all presented from a studio with a view of the paddock and the studio was transported to all the races. One feature for 1997 was known as 'Inside F1' where a driver would demonstrate a certain piece of equipment and summarise what the equipment does. There was also a track guide using a computer simulation provided by [[Psygnosis]] also for 1997. The post-race qualifying and race coverage was mainly a
ITV also introduced Martin Brundle's hugely popular gridwalk at the [[1997 British Grand Prix]], where roughly 10–15 minutes before the start of the race Brundle would walk around the grid interviewing drivers, team personnel, celebrities and whoever else he could find.<ref name=walker /> Brundle had elected not to commentate from some races such as the Canadian Grand Prix in 1997 where he raced at Le Mans and missed the race in 1998.<ref>{{citeweb|last=Fox|first=Norman|title=Pescarolo rolls back the years|url=http://www.independent.co.uk/sport/pescarolo-rolls-back-the-years-1256057.html|publisher=The Independent|date=1997-06-15}}</ref> He also elected not to attend the Hungarian Grand Prix on several occasions. When Brundle was absent, different people would stand in the commentary booth, including [[Derek Warwick]], [[Jody Scheckter]], [[Anthony Davidson]] and {{f1|1996}} World Champion [[Damon Hill]].
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In October 2002, the BBC had prepared pay £175 million to gain the rights off ITV when their contract was to expire at the end of 2004.<ref>{{citeweb|last=Bryne|first=Michael|title=BBC prepares to snatch F1 from ITV in £175 million deal|url=http://www.mediaweek.co.uk/news/161047/BBC-prepares-snatch-F1-ITV-175m-deal/?DCMP=ILC-SEARCH|publisher=Media Week|date=2002-11-15}}</ref> In April 2004, ITV signed a six-year extension to their contract worth £150 million.<ref>{{citeweb|title=ITV extends F1 deal|url=http://www.sportbusiness.com/news/154356/itv-extends-f1-deal|publisher=Sport Business|date=2004-04-26}}</ref> With the advent of new Anti-Tobacco advertising laws in the United Kingdom that were placed in force on 31 July 2005, it was feared that Formula One coverage would be blacked out because with the showing of tobacco company logos on television, the broadcaster would face extra charges even in a country where tobacco sponsorship was permitted.<ref>{{citeweb|title=ITV loses a big F1 supporter|url=http://www.grandprix.com/ns/ns13901.html|publisher=Grandprix.com|date=2004-11-26}}</ref> In September 2005, it was reported that ITV had secured Steve Rider's services and would replace Rosenthal from 2006 onwards to present coverage of Formula One. Rider made his debut broadcast covering ITV F1 coverage at the [[2006 Bahrain Grand Prix]].<ref>[http://www.timesonline.co.uk/article/0,,5923-2061238,00.html "Rider opts for some driver practice]" [[The Times]], 4 March 2006; Retrieved 2 April 2006</ref>
In March 2008, ITV announced the coverage would be
==Sponsorship==
Between 1997 and 2001, ITV's coverage was sponsored by [[Texaco]] who outbid [[Royal Automobile Club|RAC]] in December 1996.<ref>{{citeweb|last=Beale|first=Claire|title=Texaco to pay pounds 12m for F1 motor racing sponsorship on ITV|url=http://www.prweek.com/uk/news/19881/NEWS-Texaco-pay-pounds-12m-F1-motor-racing-sponsorship-ITV/?DCMP=ILC-SEARCH|publisher=PR Week|date=1996-12-06}}</ref> For the first year, 5he sponsorship promotion was created by Steve Pickard and directed by David Harris who were both from IMP. Texaco placed £12 million pounds in the first three years of their contract with ITV. The credits were directed by Darryl Goodrich and Nicolas Unsworth who was the producer.<ref>{{citeweb|last=Green|first=Harriet|title=ITV pulls out all the stops for F1 revamp with Texaco's pounds 12m|url=http://www.campaignlive.co.uk/news/20062/ITV-pulls-stops-F1-revamp-Texaco-rsquos-pounds-12m/|publisher=Campaign|date=1997-03-07}}</ref>
In September 2001, [[Toyota]] signed a four-year deal worth £25 million seeing off competition from [[Foster's Lager]] which previously sponsored the ITV-F1 website.<ref>{{citeweb|last=Whitehead|first=Jennifer|title=Toyota agrees £80 ITV sponsorship deal|url=http://www.marketingmagazine.co.uk/news/14484/Toyota-agrees--80m-ITV-sponsorship-deal/|publisher=Marketing Magazine|date=2001-09-10}}</ref><ref>{{citeweb|last=Billings|first=Clare|title=Toyota pays £25m for sponsorhip of ITV Formula 1 racing|url=http://www.mediaweek.co.uk/news/137680/Toyota-pays--25m-sponsorship-ITV-Formula-1-racing/|publisher=MediaWeek|date=2002-02-20}}</ref> The car manufacturer pulled out at the end of 2003 to focus on brand advertising.<ref>{{citeweb|last=Kleinman|first=Mark|title=Toyotal pulls out of £25m ITV tie two years early|url=http://www.brandrepublic.com/news/193836/Toyota-pulls--25m-ITV-tie-two-years-early/|publisher=BrandRepublic|date=2003-10-30}}</ref> [[The Daily Telegraph]] signed a one-year £4.5 million deal to take over the sponsorship in 2004.<ref>{{citeweb|last=Garside|first=Kevin|title=Telegraph drive into Formula One|url=http://www.telegraph.co.uk/sport/2373661/Telegraph-drive-into-Formula-One.html|publisher=The Telegraph|date=2004-02-24}}</ref> In 2005, LG took over the sponsorship with a £3.5 million contract for a year. Their sponsorship
For 2008, [[Sony]] signed a deal that was negiotated by OMD UK as the final sponsor of the broadcasters coverage. The amount of sponsorship money was unpublished but was thought to be around £5 million. The idents were developed by fallon with digital and mobile assets developed by Dare.<ref>{{citeweb|last=Ramsay|first=Fiona|title=Sony to sponsor ITV's F1 coverage|url=http://www.brandrepublic.com/news/789265/Sony-sponsor-ITVs-F1-coverage/|publisher=BrandRepublic|date=2008-03-05}}</ref>
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==Critism==
===Showing of advertisments===
A major
===Coverage===
Many fans of the sport
===Competition===
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==Legacy==
ITV's F1 coverage helped to pave the way on how Motor Sport would be broadcast in the modern era. Many of the features such as Martin Brundle's gridwalk and the pre and post-race analysis were all
==References==
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