Consumerization of applications: Difference between revisions

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Consumerization of Applications or CoA, is computer software designed to help the user to perform specific tasks that targetsis driven onby consumer persona first and then intospills businessover andinto governmenttheir organizations.professional The emergence of consumer marketslives, as the primaryline driverbetween ofthe information technology innovation is seen as a major shift in developing Enterprise Applications, as large businesspersonal and government organizations dominated the earlyprofessional decadesis of computer usage andcontinously development.blurring
 
The term was first used by Simran Singh Sachar while training software vendors and application developers on designing highly immersive enterprise applications
with strong focus on User Interface and Persona and at the same time managing added risk in terms of security, privacy, and compliance. For IT, it’s about striking a balance between user expectations and enterprise requirements.