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Line 10: == Dominant Hegemonic Position == ~~When an audience interprets the message as it was meant to be understood, they are operating in the dominant code.~~ The position of professional broadcasters and media producers is that messages are already signified within the hegemonic manner to which they are accustomed. Professional codes for media organizations serve to contribute to this type of industrial psychology. The producers and the audience are in harmony, understanding, communicating, and sharing mediated signs in the established mindset of framing.▼ ▲When an audience interprets the message as it was meant to be understood, they are operating in the dominant code. The position of professional broadcasters and media producers is that messages are already signified within the hegemonic manner to which they are accustomed. Professional codes for media organizations serve to contribute to this type of industrial psychology. The producers and the audience are in harmony, understanding, communicating, and sharing mediated signs in the established mindset of framing. == Negotiated Position ==

Encoding/decoding model of communication: Difference between revisions