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==Motivation==
{{Section OR|date=January 2012}}
Because
| title = Ogg Theora, H.264 and the HTML 5 Browser Squabble | date = 6 July 2009
| author = RoughlyDrafted Magazine | publisher = RoughlyDrafted Magazine
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Users
* The potential for universal adoption of Theora and Vorbis, no matter the computer or the user, would ease "codec hell" by eliminating an unnecessary amount of codecs required to view and publish videos to a select few.{{fact|date=January 2012}}
* Browser plugins needed to accommodate the many different codecs would then become a thing of the past:
** Browsers could handle the playback of Theora and Vorbis and allow the user to customize the manner in which that was done.
** Bugs and exploits in obsolete versions of those plugins would affect the user less, as they are phased out;
** The HTML5-conformant player, not having to be coded for compatibility with different browsers, could make bugs and exploits easier to find during browser development, and any exploits found would only be able to target that one browser.{{clarifyme|date=January 2012}}
* [[Free software]] encoders would compete with rival proprietary encoders, increasing encoder quality through competition.{{fact|date=January 2012}}
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