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Line 1: '''Dynamic keyword insertion''' <ref>{{cite web\|title=Using Keyword Insertion\|url=http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454041\|publisher=Google Adwords\|accessdate=2 September 2012}}</ref> is a feature provided by [[Google Adwords]], [[Microsoft adCenter]] and [[Yahoo! Search Marketing]] to dynamically insert a [[Index term\|keyword]] that is most relevant to the ad to be displayed.<ref>{{cite web\|title=What’s Search Engine Marketing Tactics?\|url=http://primaldragon.com\|publisher=www.primaldragon.com\|accessdate=19 June 2015}}</ref> It helps advertisers to use relevant keywords on their ads while making it easier for them to create unique ads for a large number of keywords. ==See also==

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