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In [[microeconomics]], the '''Utility Maximization Problem''' is the problem consumers face: ''how should I spend my money in order to maximize my [[utility]]?''
Suppose their [[consumption set]]
:<math>
has ''L'' commodities. If the prices of the ''L'' commodities are
Finding x(p, w) is the '''Utility Maximization Problem'''.▼
The solution x(p, w) need not be unique. If u is continuous and no commodities are free of charge, then x(p, w) is nonempty. Proof: B(p, w) is a [[compact space]]. So if u is [[continuous]], then the [[Karl Weierstraß|Weierstrass]] theorem implies that u(B(p, w)) is a compact subset of <math>\textbf R</math>. By the [[Heine-Borel theorem]], every compact set contains its maximum, so we can conclude that u(B(p, w)) has a maximum and hence there must be a package in B(p, w) that maps to this maximum.▼
:<math>p \in \textbf R^L_+</math>
If a consumer always picks an optimal package as defined above, then x(p, w) is called the [[Marshallian demand correspondence]]. If there is always a unique maximizer, then it is called the [[Marshallian demand function]]. The relationship between the [[utility function]] and [[Marshallian demand]] in the Utility Maximization Problem mirrors the relationship between the [[expenditure function]] and [[Hicksian demand]] in the [[Expenditure Minimization Problem]].▼
and the consumer's wealth is ''w'', then the set of all affordable packages, the [[budget set]], is
In practise, a consumer may not always pick an optimal package. For example, it may require too much thought. [[Bounded rationality]] is a theory that explains this behaviour with [[satisficing]] - picking packages that are suboptimal but good enough.▼
:<math>B(p, w) = \{x \in \textbf R^L_+ : p \cdot x \leq w\}</math>.
The consumer would like to buy the best package of commodities it can afford. If
:<math>u : \textbf R^L_+ \rightarrow R</math>
is the consumer's utility function, then the consumer's optimal choices ''x''(''p'', ''w'') are
:<math>x(p, w) = argmax_{x^* \in B(p, w)} u(x^*)</math>.
▲The solution ''x''(''p'', ''w'') need not be unique. If ''u'' is continuous and no commodities are free of charge, then x(p, w) is nonempty. Proof: ''B''(''p'', ''w'') is a [[compact space]]. So if ''u'' is [[continuous]], then the [[Karl Weierstraß|Weierstrass]] theorem implies that u(B(p, w)) is a compact subset of <math>\textbf R</math>. By the [[Heine-Borel theorem]], every compact set contains its maximum, so we can conclude that ''u''(''B''(''p'', ''w'')) has a maximum and hence there must be a package in ''B''(''p'', ''w'') that maps to this maximum.
▲If a consumer always picks an optimal package as defined above, then ''x''(''p'', ''w'') is called the [[Marshallian demand correspondence]]. If there is always a unique maximizer, then it is called the [[Marshallian demand function]]. The relationship between the [[utility function]] and [[Marshallian demand]] in the Utility Maximization Problem mirrors the relationship between the [[expenditure function]] and [[Hicksian demand]] in the [[Expenditure Minimization Problem]].
▲In
==References==
Mas-Colell, Andreu; Whinston, Michael; & Green, Jerry (1995). ''Microeconomic Theory''. Oxford: Oxford University Press. ISBN 0195073401
[[Category:Microeconomics]]
[[Category:Optimization]]
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