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This calculation <math>\sum{(|A - F|)}\over\sum{A}</math>, where <math>A</math> is the actual value and <math>F</math> the forecast, is also known as WAPE, Weighted Absolute Percent Error. Another interesting option is the weighted
<math>MAPE = \frac{\sum(w\cdot|A-F|)}{\sum(w\cdot A)}</math>. The advantage of this measure is that could weight errors, so you can define how to weight for your relevant business, ex gross profit or ABC. The only problem is that for seasonal products you will create
Last but not least, for intermittent demand patterns none of the above are really useful. So you can consider MASE (Mean Absolute Scaled Error) as a good KPI to use in those situations, the problem is that is not as intuitive as the ones mentioned before. You can find an interesting discussion here: http://datascienceassn.org/sites/default/files/Another%20Look%20at%20Measures%20of%20Forecast%20Accuracy.pdf
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