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'''Microsoft SQL Server Master Data Services''' is a [[Master Data Management]] (MDM) product from [[Microsoft]], which will ship as a part of the [[Microsoft SQL Server]] database.{{cn}} Originally code-named '''Bulldog''', Master Data Services is the rebranding of the [[Special:Search/Stratature|Stratature]] MDM product titled '''+EDM''', which Microsoft acquired in June 2007.<ref name="timeline">{{cite web | url = http://www.profisee.com/timeline/tabid/248/Default.aspx | title = Stratature Corporate Timeline | publisher = Profisee | accessdate = 2012-02-13}}</ref> Master Data Services is architecturally similar to +EDM, with increased integration with other Microsoft applications as well as some new features.<ref name="roadmap">{{cite web | url = http://www.simplilearn.com/resources/microsoft-certification-articles/microsoft-master-data-management-roadmap-mdm-rar379 | title = Microsoft Master Data Management Roadmap | publisher = Simplilearn | accessdate = 2014-10-23}} </ref> Master Data Services first shipped with Microsoft SQL Server 2008 R2. Microsoft SQL Server 2012 improved the analytical capabilities, added table-based integration, an add-in for Microsoft Excel, and integration with other software.<ref>{{cite web | url = http://web.archive.org/web/20070626030519/http://blogs.technet.com/patricg/archive/2007/09/19/microsoft-master-data-management.aspx | title = Microsoft Master Data Management | accessdate = 2007-09-25}}</ref>
==Overview==
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