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{{Other uses|Microdata (disambiguation)}}
{{HTML}}
'''Microdata''' is a [[WHATWG]] [[HTML]] specification used to nest [[metadata]] within existing content on web pages.<ref name="WHATWG"/> [[Search engines]], [[web crawlers]], and [[Web browser|browsers]] can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Search engines benefit greatly from direct access to this structured data because it allows search engines to understand the information on web pages and provide more relevant [[Search engine results page|results]] to users.<ref>[http://www.lyquix.com/blog-and-news/microdata-the-future-of-search-engine-relevance-and-search-engine-optimization-seo MicroData - The Future of Search Engine Relevance and Optimization (SEO)]</ref><ref>Schema.org http://schema.org/</ref> Microdata uses a supporting vocabulary to describe an item and name-value pairs to assign values to its properties.<ref name="DIVE"/> Microdata is an attempt to provide a simpler
The W3C HTML Working Group failed to find an editor for the specification and it is due to be published only as a 'Note'.<ref>https://lists.w3.org/Archives/Public/public-html-admin/2013Oct/0018.html</ref>
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