Influence: Science and Practice: Difference between revisions

Revision as of 04:15, 20 July 2015

Revision as of 04:55, 21 July 2015

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The findings in the book are backed up by numerous [[empirical]] studies conducted in the fields of [[Psychology]], [[Marketing]], [[Economics]], [[Anthropology]] and [[Social Science]].

The author also worked undercover in many [[compliance (psychology)|compliance]] fields such as car sales and door-to-door sales.

==Key Weapons of Influence==

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==Reciprocation==

People generally feel obliged to return favors offered to them. This trait is embodied in all human cultures and is one of the human characteristics that allow us to live as a society.

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==Influencing as a process==

The concepts presented above may be incorporated into a process to be followed by prospective ''influencers''.

The required preliminary activity is to make sure that the contemplated situation should indeed follow the influencing process as compared to some other similar process. This [http://www.flickr.com/photo_zoom.gne?id=103579840&size=o diagram] helps in evaluating this decision. Next, if influencing is appropriate for the contemplated situation, the following steps may be performed.{{FactCitation needed|date=April 2009}}

;Phase 1 - Before the influencing session

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==External links==

*[http://www.martialdevelopment.com/blog/comforts-of-mindless-consistency/ The Comforts of Mindless Consistency - A Case Study by Robert B. Cialdini]

==Resources==