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H.264 is already widely used for videoconferencing, including its support in products of the two main companies in that market (Polycom and Tandberg). It has also been preliminarily adopted as a mandatory part of the future DVD specification known as HD-DVD, now under development by the DVD Forum. A number of broadcasters in Japan and Korea have announced future support for the codec, and it is under consideration for other broadcast use -- for example, it is under consideration in the United States' Advanced Television Systems Committee ([[ATSC]]) and in Europe's Digital Video Broadcast ([[DVB]]) standards bodies. In the wireless world, it is under consideration for adoption by the 3rd-Generation Partnership Project (3GPP).
Like many [[ISO]] video standards, H.264/AVC has a reference implementation that can be freely downloaded. Its main concern is to give examples of H.264/AVC features, instead of being a useful application ''per se''.▼
▲Like many [[ISO]] video standards, H.264/AVC has a reference implementation that can be freely downloaded. Its main concern is to give examples of H.264/AVC features, instead of being a useful application per se.
A tweaked variant of this codec is implemented in the form of the [[Sorenson codec]], as was found by an [[FFmpeg]] developer working on [[reverse-engineering]] the Sorenson codec.
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