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Some fans from [[4chan]] have taken to attending the movie wearing black suits and afro wigs.<ref>{{cite web | url=http://www.laweekly.com/film+tv/film/who-let-the-mother-ing-snakes-out/14266/ | publisher=LA Weekly | title=Who Let the Mother #!%@ing Snakes Out? | author=Scott Foundas | accessdate=2006-08-20}}</ref>
''Snakes on a Plane'' was promoted highly on the Pod-cast ''[[Filmspotting]]'', formerly known as ''[[Cinecast]]''.
The phrase "Snakes on a Plane" has been [http://www.urbandictionary.com/define.php?term=snakes+on+a+plane&r=f used on Internet forums] to indicate that a given topic is nonsensical. With creative uses of capital letters, bold or italic text, and punctuation the title has been manipulated to reflect surprise, horror, or absurdity, among other things. The meme is often interspersed with images of Samuel L. Jackson reprising his role as [[Mace Windu]] and quoting lines recalling his roles from both the [[Star Wars]] series and ''[[Pulp Fiction]].'' The slang form "SoaP" is used in place of "[[Shit happens]]" or "Oh well, what'cha gonna do?"
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A [[viral video]] entitled "Snakes on a Plane Early Auditions" features comedian Dave Coyne doing impressions of actors [[Christopher Walken]], [[Jack Nicholson]], [[Joe Pesci]], and [[Robert De Niro]], and muppet [[Beaker (muppet)|Beaker]], doing casting auditions for the movie.<ref>"[http://www.youtube.com/watch?v=PUgl_8fI-XQ Snakes on a Plane Early Auditions]" YouTube. Retrieved July 22, 2006.</ref> The film has been featured on [[Digg]], [[iFilm]], and [[YouTube]], and was included as enhanced content on [[Snakes on a Plane: The Album|the film's soundtrack]]. Dave's voice acting talent can be heard in the audiobook dramatization of ''Snakes on a Plane''.
In March of 2006, the [[Zebro]] comedy group produced the first ever ''Snakes on a Plane'' music video contest. Contestants were told to write and record original songs inspired by the movie and then make them into music videos. The top 3 videos were produced by Zebro itself, including the rap song "Snakes on an MP3" which has been featured on Extra, MTV, CNN, and MSNBC after being put on [[Youtube]]. Another song entitled "100%: A Tribute to SoaP" is a [[claymation]] video dedicated to the film. The videos are in discussion to be put on the official DVD produced by Automat Pictures.<ref>"[http://www.automatpictures.com]" Email. Retrieved August 18, 2006.</ref>
The [[August 16]], [[2006]] installment of the anthology webcomic [[Joy of Tech]] depicts a parody of the film named "Sapiens on a Planet"; specifically, it shows a movie theatre headlining this movie, in a world where the roles of people and snakes are reversed.<ref>"[http://joyoftech.com/joyoftech/joyarchives/857.html]" Joy of Tech: "Sapiens on a Planet". Retrieved August 20, 2006.</ref>
Many of the early false trailers and other viral videos circulated via [[YouTube]], and captured media attention there, such as:
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