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The '''encoding specificity principle''' provides a framework for understanding how the conditions present while [[Encoding (memory)|encoding]] information relate to [[memory]] and [[Recollection|recall]] of that information.<ref name="Tulving">{{cite journal|last=Tulving|first=Endel|author2=Donald Thomson|title=Encoding specificity and retrieval processes in episodic memory|journal=Psychological Review|year=1973|volume=80|issue=5|pages=352–373|doi=10.1037/h0020071}}</ref> Memory researchers Thomson and [[Endel Tulving|Tulving]] suggest that recall is most effective when the conditions at the time of encoding match the conditions at the time of retrieval. These conditions may refer to the context in which the information was encoded, the physical ___location or surroundings, as well as the mental or physical state of the individual at the time of encoding. This principle plays a significant role in both the concept of [[context-dependent memory]] and the
Consider the debate on whether taking an exam in the same classroom in which the material for the exam was encoded positively correlates with performance on said exam. The encoding specificity principle suggests that it does. In this example, the context refers to the physical ___location in which the exam takes place. Another example could correspond to the state an individual is in at the time of encoding; studies show that a person who is intoxicated at the time of encoding has a better time retrieving information if later the person is also intoxicated.<ref name="alcohol" /> State can also refer to the emotional state the individual is in at the time of encoding and at the time of retrieval; if these states match, the individual is more likely to recall the encoded information.
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