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'''CHAID''' is a technique that detects interaction between variables. It is used to identify discrete groups of consumer and predict how their responses to some variables affect other variables.
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CHAID is often used as an exploratory technique and is an alternative to multiple regression, especially when the data set is not well suited to regression analysis.
==See also==
*[[Chi-square distribution]]
*[[Classification tree]]
*[[Decision tree]]
*[[Latent class model]]
*[[Structural equation modeling]]
*[[Market segment]]
==External links==
*[http://www.statsoft.com/textbook/stchaid.html Statsoft - CHAID Analysis]
*[http://www.spss.com/answertree/decisiontrees.htm SPSS - How decision tree results are different in AnswerTree]
*[http://www.smartdrill.com/About/process4.html SmartDrill - Analytic Techniques: CHAID]
[[Category:Statistical algorithms]]
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