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The first stage in the program planning phase deals with identifying and evaluating the social problems that affect the quality of life of a population of interest. Social assessment is the "application, through broad participation, of multiple sources of information, both objective and subjective, designed to expand the mutual understanding of people regarding their aspirations for the common good".<ref name="Green05" /> During this stage, the program planners try to gain an understanding of the social problems that affect the quality of life of the community and its members, their strengths, weaknesses, and resources; and their readiness to change. This is done through various activities such as developing a planning committee, holding community forums, and conducting focus groups, surveys, and/or interviews. These activities will engage the audience in the planning process and the planners will be able to see the issues just as the community sees those problems.
===Phase 2 –
''Epidemiological diagnosis'' – Epidemiological assessment deals with determining and focusing on specific health issue(s) of the community, and the behavioral and environmental factors related to prioritized health needs of the community. Based on these priorities, achievable program goals and objectives for the program being developed are then established.<ref name="Green05" /> Epidemiological assessment may include secondary data analysis or original data collection. Examples of epidemiological data include vital statistics, state and national health surveys, medical and administrative records etc. Genetic factors, although not directly changeable through a health promotion program, are becoming increasingly important in understanding health problems and counseling people with genetic risks, or may be useful in identifying high-risk groups for intervention.<ref name="Green05" /><ref name="Gielen08" />
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