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In Summer of 2014, Roblox released a gear of which it represented a bucket of ice cold water during the [[Ice Bucket Challenge]] trend to spread awareness of [[Amyotrophic lateral sclerosis|ALS]].<ref>{{cite news|url=http://blog.roblox.com/2014/08/we-took-the-als-ice-bucket-challenge-now-its-your-turn|title=We Took the ALS Ice Bucket Challenge — Now It’s Your Turn|publisher=Roblox Corporation |date=22 August 2014|accessdate=21 May 2016|first=Andrew|last=Haak}}</ref> For each time a player bought the gear, Roblox donated to ALS research garnering up to about $6,200 at the end.<ref>{{cite news|url=http://blog.roblox.com/2014/09/roblox-community-raises-over-6000-for-als-research/|title=ROBLOX Community Raises Over $6,000 for ALS Research|publisher=Roblox Corporation |date=4 August 2014|accessdate=21 May 2016|first=Jack|last=Hendrik}}</ref>
==Conventions==
=== Roblox Rally 2011 ===
The 2011 convention was held at the [[Exploratorium]] in San Francisco, California on 1 August 2011.<ref>{{cite web|last1=Baszucki|first1=David|title=ROBLOX Rally 2011 Report|url=http://blog.roblox.com/2011/08/roblox-rally-2011-report-2/|website=Roblox Blog|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref> At the time, the convention was named the ''Roblox Rally''. Attendants received a free poster, a T-shirt, water bottle, and their own lanyard. Each player who attended also received a free lunch of their choice.
=== Roblox Game Conference 2012 ===
In 2012, the convention was held at the [[Santa Clara Convention Center]] in Santa Clara, California, on 14 July 2012.<ref>{{cite web|url=http://venturebeat.com/2012/07/15/teen-gamer-developers-swarm-robloxs-hackathon-conference/|title=Teen game developers swarm Roblox's hackathon conference|first=Dean|last=Takahashi|publisher=[[VentureBeat]]|date=15 July 2012|accessdate=29 August 2016}}</ref> The convention was again renamed, this time as the ''Roblox Game Conference''. Attendees each received a poster.<ref>{{cite web|last1=Herndon|first1=Becky|title=Confirmed: ROBLOX Game Conference 2012 Event Schedule|url=http://blog.roblox.com/2012/06/confirmed-roblox-game-conference-2012-event-schedule/|website=Roblox Blog|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref>
=== Bloxcon 2013 ===
For the first time in its history, the Roblox convention was held outside of its home state. There were three different conventions, each hosted on a separate date.
* The first one was held on 13 July 2013, at the [[Museum of Science and Industry (Chicago)|Museum of Science and Industry]], in Chicago, Illinois.<ref>
{{cite news
| url=http://blog.roblox.com/2013/06/bloxcon-is-coming-which-staff-will-be-where/
| title=BLOXcon Is Coming Which Staff Will be Where
| first=Alan
| last=Fackler
| date=29 June 2013
| publisher=Roblox Corporation
}}</ref>
* The second ''Bloxcon'' was held on 27 July 2013, at the [[Royal Air Force Museum]] in London, England, just a mere two weeks after the first one.<ref>{{cite web|title=ROBLOX is bringing BLOXcon to London on 27 July, 2013!|url=http://bloxcon.roblox.com/bloxcon/london|website=Roblox Blog|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref>
* The third ''Bloxcon ''was held at the [[Intrepid Sea, Air & Space Museum]] in New York City, New York on 10 August 2013.<ref>{{cite web|title=ROBLOX is bringing BLOXcon to New York City on August 10th, 2013!|url=http://bloxcon.roblox.com/bloxcon/new-york-city|website=Roblox Blog|publisher=ROBLOX Corportation|accessdate=6 March 2015}}</ref>
* The final ''Bloxcon ''was announced in June. The final convention was the Virtual ''Bloxcon'' and was held on 21 September 2013.<ref>{{cite web|title=ROBLOX is hosting a Virtual BLOXcon for all on September 21st, 2013!|url=http://bloxcon.roblox.com/bloxcon/virtualbloxcon|website=Roblox Blog|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref>
=== 2013 Roblox Film Festival ===
There was a ''Roblox Film Festival'' in 2013 which had been previously announced on the blog and which started in late April and ended at midnight on 3 June 2013. Players were allowed to choose from a variety of categories, some applying to the ''Bloxcon'' events and create a short video of varying time lengths. For example, a user might enter a video showing what London is like. The winning video picked from each category relating to a ''Bloxcon'' was shown at the actual event. The prize is an award under the moniker "BLOXY", mocking the [[Academy Awards|Oscars]].<ref>{{cite news|title=Win a Prestigious Bloxy at the ROBLOX Film Festival!|url=http://blog.roblox.com/2013/04/win-a-prestigious-bloxy-at-the-roblox-film-festival/|publisher=Roblox Corporation|date = 13 April 2013|last = Haak|first = Andrew}}</ref>
=== 2014 Tour ===
On 8 March 2014, Roblox announced that they had partnered with the [[Maker Faire]] organization to hold their conventions in the form of a tour. Beginning in April, Roblox booths would be staffed by the players in their specified city's Maker Faire. A minimum of eight people are needed to run a booth, and if twenty five people commit to staffing the booth, a Roblox staff member will attend the event. The tour runs through the end of 2014.<ref>{{cite news|title=Maker Faire: A New Home for All 2014 ROBLOX Events|url=http://blog.roblox.com/2014/03/maker-faire-a-new-home-for-all-2014-roblox-events/|date = 8 March 2014|last = Herndon|first = Becky|publisher = Roblox Corporation}}</ref>
=== Virtual Bloxcon 2014 ===
Bloxcon 2014 started on 21 June. Unlike Bloxcon 2013, the entire convention was held online. It was being livestreamed through twitch.tv and was full of challenges, question and answer sessions, hall of fame inductions, giveaways and new content in the catalog and game.<ref>{{cite web|last1=Haak|first1=Andrew|title=Your Guide to Virtual BLOXcon|url=http://blog.roblox.com/2014/06/your-guide-to-virtual-bloxcon/|website=Roblox Blog|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref><ref>{{cite web|last1=Fackler|first1=Alan|title=Highlights and Award Winners from Virtual BLOXcon 2014|url=http://blog.roblox.com/2014/06/highlights-and-award-winners-from-virtual-bloxcon-2014/|website=Roblox Blog|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref> In the end, over 125,000 people tuned in to watch Bloxcon 2014. Throughout the day, three "Mysterious ROBLOX Virtual BLOXcon Gifts" were being sold. They could only be gained for a limited time and when they were opened, the users who obtained those gifts got: Classy ROBLOX Bowtie (from the first gift), ROBLOX R Bowler (from the second gift), and 2104 Space Vision Glasses (named because at the beginning of the stream, the stream had it say 2104 instead of 2014; from gift three). Users could also get the Virtual BLOXcon Top Hat 2014, earned by buying Robux or Builders Club that day.
That 22 June, at midnight (PST), new items were released on the catalog late at night. It was called the "Midnight Sale" and items such as limited faces, hats, and a new variant of a well known collectible item within the game, the dominus.
===Roblox Developers Conference===
Roblox Developer Conference is a conference where ROBLOX developers and administrators for a showcase and to share ideas. In 2016, the conference was held in the Bay Area of California, close to Roblox headquarters. Attendees are also able to test new features before they are released. The event was streamed on the ROBLOX Twitch channel.<ref>https://www.twitch.tv/roblox/v/82282466</ref>
==Twitch.tv==
| 