In Summer of 2014, Roblox released a gear of which it represented a bucket of ice cold water during the [[Ice Bucket Challenge]] trend to spread awareness of [[Amyotrophic lateral sclerosis|ALS]].<ref>{{cite news|url=http://blog.roblox.com/2014/08/we-took-the-als-ice-bucket-challenge-now-its-your-turn|title=We Took the ALS Ice Bucket Challenge — Now It’s Your Turn|publisher=Roblox Corporation |date=22 August 2014|accessdate=21 May 2016|first=Andrew|last=Haak}}</ref> For each time a player bought the gear, Roblox donated to ALS research garnering up to about $6,200 at the end.<ref>{{cite news|url=http://blog.roblox.com/2014/09/roblox-community-raises-over-6000-for-als-research/|title=ROBLOX Community Raises Over $6,000 for ALS Research|publisher=Roblox Corporation |date=4 August 2014|accessdate=21 May 2016|first=Jack|last=Hendrik}}</ref>
==Twitch.tv==
ROBLOX staff and developers host a [[Twitch.tv]] broadcast every week. They usually play user-created ROBLOX games. Additionally, they sometimes reveal giveaway codes for virtual items (hats, gears, etc.) on special occasions.
=== Monthly ''Bloxcasts'' ===
On 23 November 2013, it was announced on the blog that beginning 7 December 2013, a livestream titled ''Bloxcast'' would take place every month lasting about one hour and a half. The ''Bloxcasts'' will feature live gameplay from the staff, Q&A sessions, and announcements involving the game and updates.<ref>{{cite news|title=The First "BLOXcast" Livestream Is December 7th|url=http://blog.roblox.com/2013/11/the-first-bloxcast-livestream-is-december-7th/|date = 23 November 2013|last = Haak|first = Andrew|publisher = Roblox Corporation}}</ref>
===October 2014 incident===
On 24 October 2014, three Roblox employees were fired after an incident that occurred at the end of the 24-hour [[Twitch.tv]] live stream. They thought the live stream had finished, however it was still recording the audio which thousands of children were listening to. For over two minutes, the three administrators started chatting about the website in a very negative way. They were heard swearing numerous times throughout the two minutes and disrespecting the site and other players. After 20 minutes, the administrators quickly pulled down the live stream.<ref>{{cite web|url=https://www.youtube.com/watch?v=db7_q12g4wM|title=Roblox Admins Fired|format=video|author=Quetrix|publisher=[[YouTube]]|date=April 1, 2015|accessdate=October 24, 2014}}</ref>
