Encoding specificity principle: Difference between revisions

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===Advertising===

The emotional nature of [[advertisements]] affects the rate of recall for the advertised product.<ref name=Advertising>{{cite journal|last=Friestad|first=Marian|author2=Esther Thorson|title=Remembering ads: the effects of encoding strategies, retrieval cues and emotional response|journal=Journal of Consumer Psychology|year=1993|volume=2|issue=1|pages=1–23|doi=10.1016/s1057-7408(08)80072-1}}</ref> When the nature of the advertisement was emotionaltional, an encoding focus on [[episodic memory]] (trying to carefully remember the visual content of the commercial) led to a much higher rate of recall for emotional advertisements. Conversely, when advertisements were neutral in emotional nature, a semantic encoding of memory (how advertisement shapes personalal perceptionspeptions, preferences of given object advertised) led to a much higher recall of specific advertisements.<ref name=Advertising />

Empirical evidence regarding the nature of emotional advertising provides the advertising industry with data as to how to contour their ads to maximize recall of advertisements. [[Political advertising]] displays this emotional nature of content. A political advertisement<ref name="Political ad">{{cite web|last=Museum of the Moving Image |title=Daisy |url=http://www.livingroomcandidate.org/commercials/1964/peace-little-girl-daisy |publisher=The Living Room Candidate |accessdate=18 November 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20140426231953/http://www.livingroomcandidate.org/commercials/1964/peace-little-girl-daisy |archivedate=26 April 2014 |df= }}</ref> from Lyndon B. Johnson's 1964 presidential campaign is inherently emotional in nature and therefore very easily remembered. If this advertisement werere viewed and encoded in an episodic mode, due to its emotional nature, it would be easily recalled because of the mode of memory during the encoding process. This advertisement is a lasting example of emotional advertisements being easily recalled: it aired only once on September 7, 1964 yet is one of the most remembered and famous campaign advertisements to date.

==Criticism==