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==Further reading==
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* [[Thomas H. Davenport|Davenport, Thomas H]]., Kalakota, Ravi, Taylor, James, Lampa, Mike, Franks, Bill, Jeremy, Shapiro, Cokins, Gary, Way, Robin, King, Joy, Schafer, Lori, Renfrow, Cyndy and Sittig, Dean, [https://web.archive.org/web/20120131154904/http://iianalytics.com/wp-content/uploads/2011/12/2012-IIA-Predictions-Brief-Final.pdf ''Predictions for Analytics in 2012''] International Institute for Analytics (December 15, 2011)
* Bertolucci, Jeff, [http://www.informationweek.com/big-data/news/big-data-analytics/prescriptive-analytics-and-big-data-nex/240152863 ''Prescriptive Analytics and Data: Next Big Thing?''] InformationWeek. (April 15, 2013).
* Basu, Atanu, [http://www.analytics-magazine.org/march-april-2013/755-executive-edge-five-pillars-of-prescriptive-analytics-success ''Five Pillars of Prescriptive Analytics Success''] Analytics. (March / April 2013).
* Laney, Douglas and Kart, Lisa, (March 20, 2012). [http://www.parabal.com/uploads/docs/Greenplum/Emerging%20Role%20of%20the%20Data%20Scientist%20and%20the%20Art%20of%20Data%20Science.pdf ''Emerging Role of the Data Scientist and the Art of Data Science''] [[Gartner]].
* [[Robert R. McCormick School of Engineering and Applied Science|McCormick Northwestern Engineering]] [http://www.analytics.northwestern.edu/analytics-examples/prescriptive-analytics.html ''Prescriptive analytics is about enabling smart decisions based on data''].
* [https://web.archive.org/web/20121202071139/http://business.gwu.edu/decisionsciences/i2sds/pdf/Program%20in%20BA%20presentation.pdf ''Business Analytics Information Event''], I2SDS and Department of Decision Sciences, School of Business, [[The George Washington University]] (February 10, 2011).
* [http://www.or-exchange.com/questions/1344/difference-between-operations-research-and-business-analysis "The Difference Between Operations Research and Business Analysis"] [[Informs|OR Exchange / Informs]] (April 2011).
* Farris, Adam, [http://www.analytics-magazine.org/november-december-2011/695-how-big-data-is-changing-the-oil-a-gas-industry "How Big Data is Changing the Oil & Gas Industry"] Analytics. (November / December 2012).
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