Partner development: Difference between revisions

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'''Partner development''' is a [[Customer satisfaction|customer-centric]] approach to [[business development]]. It draws from the [[Steven Gary Blank#Customer Development|customer development framework]] popularized by [[Steve Blank]].<ref>Steve Blank, "Why the Lean Start-Up Changes Everything," ''Harvard Business Review'', May 2013. Retrieved 10 December 2018 from https://hbr.org/2013/05/why-the-lean-start-up-changes-everything</ref>

'''Partner development''' is a customer-centric approach to [[business development]].

Partner Development draws from the [[Steven Gary Blank#Customer Development|customer development framework]], popularized by [[Steve Blank]].

Partner Development is a process by which a firm seeking to form partnerships approach potential partners in advance to reduce the risk of providing the wrong things. The process has firms ask a structured set of questions in the form of polling, open-ended feedback and with a mindset towards solving real problems for them.