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On January 10, 2017, Jazwares unveiled designs for toys based on ''Roblox'' characters. The characters are similar to [[Lego minifigure]]s, having interchangeable body parts, clothes, and tools. The toys were released on February 5, 2017<ref>{{cite news|last1=Takahashi|first1=Dean|title=Roblox launches toys based on its user-generated games|url=https://venturebeat.com/2017/01/10/roblox-launches-toys-based-on-its-user-generated-games/|website=VentureBeat|accessdate=January 11, 2017}}</ref><ref>{{cite news|last1=Evangelista|first1=Benny|title=Roblox turning user-designed video game characters into toys|url=http://www.sfgate.com/business/article/Roblox-turning-user-generated-video-game-10853647.php/|accessdate=January 12, 2017}}</ref> Whilst purchasing toys, buyers would be gifted scratch codes to redeem for in-game items.
During the 2017 Roblox Developers Conference, officials said that creators on Roblox (about 1.7 million),<ref>{{Cite web |url=http://www.businessinsider.com/roblox-vp-of-developer-relations-grace-francisco-2017-5 |title=This game turned players into $50,000-a-month entrepreneurs — now it has a plan to help them make $1.68 million a year |website=Business Insider |language=en |access-date=2017-10-10}}</ref> collectively earned at least $30 million USD in 2017.<ref>{{Cite web |url=https://www.engadget.com/2017/07/22/roblox-30-million-pay-out-developers-2017-how/ |title=Hobbyist developers will make $30 million via 'Roblox' this year |website=Engadget |language=en-US |access-date=2017-10-10}}</ref> One creator told Business Insider that funds from his creation covered his undergraduate education at [[Duke University]].<ref name="teen">{{Cite web |url=http://www.businessinsider.com/roblox-how-teenage-developers-are-making-millions-2017-7 |title=A video game you've never heard of has turned three teens into multimillionaires — and it's just getting started |website=Business Insider |language=en |access-date=2017-10-10}}</ref>
== References ==
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