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ROBLOX recently enter the market of childrens toy minifigures, created section about it. |
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During the 2017 Roblox Developers Conference, officials said that creators on Roblox (about 1.7 million)<ref>{{Cite web |url=http://www.businessinsider.com/roblox-vp-of-developer-relations-grace-francisco-2017-5 |title=This game turned players into $50,000-a-month entrepreneurs — now it has a plan to help them make $1.68 million a year |website=Business Insider |language=en |access-date=2017-10-10}}</ref> collectively earned at least $30 million USD in 2017.<ref>{{Cite web |url=https://www.engadget.com/2017/07/22/roblox-30-million-pay-out-developers-2017-how/ |title=Hobbyist developers will make $30 million via 'Roblox' this year |website=Engadget |language=en-US |access-date=2017-10-10}}</ref> One creator told [[Business Insider]] that funds from his creation covered his undergraduate education at [[Duke University]].<ref name="teen">{{Cite web |url=http://www.businessinsider.com/roblox-how-teenage-developers-are-making-millions-2017-7 |title=A video game you've never heard of has turned three teens into multimillionaires — and it's just getting started |website=Business Insider |language=en |access-date=2017-10-10}}</ref>
== Entry into Toy Market ==
In Janurary 2017, Jazwares, a Toy fabricator, joined with the ROBLOX Corporation to create 40 Toy minifigures based on [[User generated content]] created by large developers on the platform.<ref>{{cite news|last1=Takahashi|first1=Dean|title=Roblox launches toys based on its user-generated games|url=https://venturebeat.com/2017/01/10/roblox-launches-toys-based-on-its-user-generated-games|accessdate=7 November 2017|publisher=VentureBeat|date=January 10, 2017}}</ref> The toys where announced to the player base of ROBLOX via their blog, on February 1, 2017.<ref name="introrblx">{{cite news|last1=Baszucki|first1=David|title=Introducing Roblox Toys|url=https://blog.roblox.com/2017/02/introducing-roblox-toys|accessdate=7 November 2017|publisher=ROBLOX Corp.|date=1 February 2017}}</ref>
The minifigures had limbs and joints similar to that of [[Lego minifigures]], along with the fact that their limbs and accessories are interchangeable. The first series contained forty minifigures in all, being sold of sets of three or six, or individual minifigures. All of these sets included a code that could be used to redeem virtual items.<ref name="introrblx" /><ref>{{cite web|title=Matt Dusek|url=http://roblox.jazwares.com/products/matt-dusek|publisher=Jazwares|accessdate=7 November 2017}}</ref>
Later that year in august, ROBLOX announced the second series of minifigures, introducing forty more minifigures of characters from popular games on the platform, along with the online avatars of popular developers. There is also a 'blind box', that contain a random minifigure and have a change to have a 'Mystery Figure'.<ref>{{cite news|last1=Fennimore|first1=Jack|title=Roblox Toys Wave 2 Hits Store Shelves This August|url=http://heavy.com/games/2017/08/roblox-toys-wave-2-series-codes-figures-playsets/|accessdate=7 November 2017|publisher=Heavy|date=25 August 2017}}</ref>
== References ==
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