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Add See also section with links to Behavioural change theories |
m In years of work with EPPM, I've never seen the term Kareen associated with it. After reviewing the page history, it was apparent this was an act of wiki-vandalism. The term was changed back to what it was in October. |
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EPPM is based on Leventhal's danger control/ fear control framework and on Roger's [[protection motivation theory]].<ref>https://www.msu.edu/~wittek/fearback.htm</ref> It is commonly used in health communication campaigns when a message is attempting to persuade audience members to adopt a healthy behavior. In order for fear-based campaigns to be effective, they must induce a moderately-high level of fear and a higher level of self-efficacy and response efficacy. When the audience feels that there is a higher level of fear than efficacy, the message is ineffective.
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The EPPM model defines four key factors to predict the likely outcome of communications which involve a fear appeal:
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