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{{advert section|date=November 2017}}
[[File:Roblox Studio 2017.png|Editing using ''Roblox Studio 2017''|thumb|236x236px|alt=A car on a road in ''Roblox Studio 2013'']]
''Roblox'' is a sandbox game which allows players to create their very own games using its proprietary engine, ''Roblox Studio.'' Games and assets for games are built by using "bricks",3D similar to those of [[Lego|lego bricks]]parts. Players can use the programming language [[Lua (programming language)|Lua]] to dynamically change the environment of the game and program their own games.<ref>{{cite news|url=http://kidslike.info/roblox_using_roblox_as_an_educational_programming_language|title=Roblox as an educational program language|date=December 9, 2008|accessdate=January 24, 2009|publisher=Kids Like}}</ref> Plugins can also be developed with Lua to be used in ''Roblox Studio''.<ref>{{cite news|url=http://www.makeuseof.com/tag/roblox-lego-meets-webkinz-equals-fun-games/|title=Roblox - A Cool Lego-Based Free Virtual World for Kids|last=McDowell|first=Guy|date=June 29, 2009|accessdate=October 11, 2009|publisher=makeuseof.com}}</ref>
 
Users are able to advertise and sponsor their own game on the website by bidding. Users are also able to create gamepasses, which can be used to give consumers perks for buying the gamepass, etc.; "Developer Products", which can be purchased unlimited times, similar to the likes of [[microtransaction]]s and badges, to reward players for doing a certain task. A percentage of the revenue from gamepasses and developer products is given to ''Roblox''.