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Line 27: * [[Wawa Food Markets]], a Mid-Atlantic convenience store chain, uses Test and Learn across several aspects of its business:<ref name="storesmag">{{cite news \|last \| ~~last~~ = Fleenor \|first \| ~~first~~ = D. Gail \|title \| ~~title~~ = These Tests Are Positive \|date \| ~~date~~ = June 2009 \|newspaper ~~\| newspaper~~ = STORES Magazine \|url \| ~~url~~ = http://www.stores.org/InformationTechnology/2009/06/Edit03.asp \|accessdate ~~accessdate~~ = 18 September 2009 \|deadurl = yes \|archiveurl = https://web.archive.org/web/20091012122924/http://www.stores.org/InformationTechnology/2009/06/Edit03.asp \|archivedate = 12 October 2009 \|df = }}</ref> ** Measuring the effect of introducing a new product

Test and learn: Difference between revisions