that swallowed the rattle and then all of the zany madness breaks loose.<ref>[http://imdb.com/title/tt0100821/] IMDB.com</ref>
Disney released "Tummy Trouble" in an effort to build up the character so he could be a draw in amusement parks and for merchandising. Paired with the feature "[[Honey I shrunk the kids,"]] it took in $14 million (US) on opening weekend.<ref>Aljean Harmetz, "Marketing Magic, With Rabbit, for Disney Films," New York Times, Jul 19, 1989. pg. C15</ref> It was the first cartoon Disney had produced in 25 years to run with a feature film, since "Goofy's Freeway Trouble" in 1965. Such a short subject took 70 animators 9 months to produce.<ref>MARIA EFTIMIADES, "It's Heigh Ho, as Disney Calls the Toons to Work; After a long absence, animated shorts are on their way back, thanks to the popularity of Roger Rabbit.," New York Times, Apr 29, 1990. pg. H26</ref>
