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== Simulation (survey) execution ==
In simulation (survey) MVLPO execution, the foundation consists of advanced [[market research]] techniques.<ref>{{cite web |title=Consumer Driven Multivariate LandingPage Optimization:Overview, Issues, and Outlook |url=http://tir.ipsitransactions.org/2007/July/Paper%2003.pdf |accessdate=26 October 2018}}</ref> In the research phase, the respondents are directed to a survey that presents them with a set of experimentally designed combinations of a landing page. The respondents rate each version based on some factor (e.g., purchase intent). At the end of the research phase, [[regression analysis]] models are created either for individual pages or for the entire panel of pages. The outcome relates the presence or absence of page elements on the different landing page executions to the respondents’ ratings. These results can be used to synthesize new landing pages as combinations of the top-scoring elements optimized for subgroups or [[market segments]], with or without interactions.<ref>Alex Gofman, Howard Moskowitz, and Tonis Mets. 2009. Integrating Science into Web Design: Consumer Driven Website Optimization. The Journal of Consumer Marketing, 26(4): 286-298. {{doi|10.1108/07363760910965882}}.</ref>
Simulation execution has the following advantages:
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