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Added another established test and learn software for readers to be aware of.
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There are a variety of [[Computer software|software]] tools available today to support systematic testing within an organization. However, there is currently no one software package that covers all types of tests, and in some cases significant knowledge of statistics is still required for effective analysis.<ref name="hbr" />
 
Many companies, including [[Capital One]] and [[eBay]], have developed experiment management software within the company. Alternatives to internal solutions include broad [[statistical analysis]] software tools such as [[SAS Institute|SAS]] or test and learn focused software from [[Applied Predictive Technologies]], orTrial Run, and MarketDial. There are also a variety of more narrowly tailored products, focused on particular problems or fields. In [[web analytics]], for example, firms such as [[Omniture]], [[WebTrends]], and [[Google]] have created specialized software.<ref name="hbr" />
 
== Criticism ==