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==Overview==
General [[Taxonomy (general)|morphology]] was developed by [[Fritz Zwicky]], the Bulgarian-born, Swiss-national [[astrophysicist]] based at the [[California Institute of Technology]]. Among others, Zwicky applied morphological analysis (MA) to astronomical studies and jet and [[Spacecraft propulsion|rocket propulsion]] systems. As a problem-structuring and [[Problem solving|problem-solving]] technique, MA was designed for multi-dimensional, non-quantifiable problems where causal modelling and simulation do not function well, or at all.
Zwicky developed this approach to address seemingly non-reducible complexity: using the technique of cross-consistency assessment (CCA),<ref name="GMA" /> the system allows for reduction by identifying the possible solutions that actually exist, eliminating the illogical solution combinations in a grid box rather than reducing the number of variables involved.<ref>{{Cite journal|last=Ritchey|first=T|date=July 2006|title=Problem structuring using computer-aided morphological analysis|url=http://dx.doi.org/10.1057/palgrave.jors.2602177|journal=Journal of the Operational Research Society|volume=57|issue=7|pages=792–801|doi=10.1057/palgrave.jors.2602177|issn=0160-5682|via=}}</ref> General morphology has found use in fields including engineering design, technological forecasting, organizational development and policy analysis.<ref>Álvarez, A. & Ritchey, T. (2015). [http://www.amg.swemorph.com/pdf/amg-4-1-2015.pdf "Applications of General Morphological Analysis: From Engineering Design to Policy Analysis", Acta Morphologica Generalis, Vol.4 No.1.]</ref>
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