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'''''Roblox''''' is a [[massively multiplayer online]] and [[game creation system]] platform that allows users to design their own games and play a wide variety of different types of games created by other users. The platform hosts user-created games and virtual worlds covering a wide variety of genres, from traditional racing and role-playing games to simulations and obstacle courses.<ref name="forbes_how">{{cite web |last1=Knapp |first1=Alex |title=How Roblox Is Training The Next Generation Of Gaming Entrepreneurs |url=https://www.forbes.com/sites/alexknapp/2018/09/17/how-roblox-is-training-the-next-generation-of-gaming-entrepreneurs/#3da9047651a9 |website=Forbes |accessdate=23 April 2019}}</ref> As of April 2019, Roblox has over 90 million monthly active users.<ref>{{cite web |last1=Ram |first1=Aliya |title=Roblox games platform plans European expansion |url=https://www.ft.com/content/c1ed8dee-57a5-11e9-a3db-1fe89bedc16e |url-access=subscription |website=Financial Times |accessdate=23 April 2019
==Overview==
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===Players===
''Roblox'' allows players to buy, sell, and create virtual items. Clothes can be bought by anyone but only players with a Builders Club membership can sell them.<ref>{{cite web|url=http://metro.co.uk/2017/07/17/roblox-everything-you-need-to-know-about-the-online-game-your-children-are-obsessed-with-6779913/|title=Roblox: Everything you need to know about the online game your children are obsessed with|last=Phillips|first=Catherine|date=17 July 2017|website=Metro|archive-url=https://web.archive.org/web/20181129201140/https://metro.co.uk/2017/07/17/roblox-everything-you-need-to-know-about-the-online-game-your-children-are-obsessed-with-6779913/|archive-date=29 November 2018|dead-url=no|access-date=6 February 2018}}</ref> Only ''Roblox'' administrators can sell accessories, body parts, gear, and packages under the official ''Roblox'' user account.<ref name="bizjournals">{{cite web|url=https://www.bizjournals.com/sanfrancisco/news/2017/05/17/tech-awards-2017-gaming-esports-roblox-virtual.html|title=Roblox lets users build their own virtual world|last=Procter|first=Richard|date=17 May 2017|website=San Francisco Business Times|archive-url=https://web.archive.org/web/20181129201849/https://www.bizjournals.com/sanfrancisco/news/2017/05/17/tech-awards-2017-gaming-esports-roblox-virtual.html|archive-date=29 November 2018|dead-url=no|access-date=6 February 2018}}</ref> Items with a limited status can only be sold on the catalog or traded with Builders Club.<ref>{{cite web|url=https://www.geek.com/games/roblox-101-getting-started-with-robux-and-the-builders-club-1725962/|title=Roblox 101: Getting Started With ROBUX and The Builders Club|last=Jagneaux|first=David|date=15 December 2017|website=Geek.com|archive-url=https://web.archive.org/web/20181129202401/https://www.geek.com/games/roblox-101-getting-started-with-robux-and-the-builders-club-1725962/|archive-date=29 November 2018|dead-url=no|access-date=6 February 2018}}</ref>
Robux is the virtual currency in ''Roblox'' that allows players to buy various items. Players can obtain Robux through real life purchases, another player buying their items, or from earning daily Robux with a membership.<ref name="heavy"/><ref>{{cite web|url=https://www.geek.com/games/roblox-101-how-to-avoid-free-robux-scams-1725253/|title=Roblox 101: How To Avoid Free Robux Scams|last=Jagneaux|first=David|date=8 December 2017|website=Geek.com|archive-url=https://web.archive.org/web/20181129210131/https://www.geek.com/games/roblox-101-how-to-avoid-free-robux-scams-1725253/|archive-date=29 November 2018|dead-url=no|access-date=6 February 2018}}</ref>
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During the 2017 Roblox Developers Conference, officials said that creators on the game platform (about 1.7 million)<ref>{{cite web|url=https://www.businessinsider.com/roblox-vp-of-developer-relations-grace-francisco-2017-5|title=This game turned players into $50,000-a-month entrepreneurs — now it has a plan to help them make $1.68 million a year|last=Weinberger|first=Matt|date=9 May 2017|website=Business Insider|archive-url=https://web.archive.org/web/20181130004003/https://www.businessinsider.com/roblox-vp-of-developer-relations-grace-francisco-2017-5|archive-date=30 November 2018|dead-url=no|access-date=10 October 2017}}</ref> collectively earned at least $30 million in 2017.<ref name="engadget">{{cite web|url=https://www.engadget.com/2017/07/22/roblox-30-million-pay-out-developers-2017-how/|title=Hobbyist developers will make $30 million via 'Roblox' this year|last=Conditt|first=Jessica|date=22 July 2017|website=Engadget|archive-url=https://web.archive.org/web/20181129211723/https://www.engadget.com/2017/07/22/roblox-30-million-pay-out-developers-2017-how/|archive-date=29 November 2018|dead-url=no|access-date=10 October 2017}}</ref> A developer covered his undergraduate education at [[Duke University]] using funds from his creation.<ref>{{cite web|url=http://www.businessinsider.com/roblox-how-teenage-developers-are-making-millions-2017-7|title=A video game you've never heard of has turned three teens into multimillionaires — and it's just getting started|last=Weinberger|first=Matt|date=25 July 2017|website=Business Insider|archive-url=https://web.archive.org/web/20181130004231/https://www.businessinsider.com/roblox-how-teenage-developers-are-making-millions-2017-7|archive-date=30 November 2018|dead-url=no|access-date=10 October 2017}}</ref>
''Jailbreak'' was one of most popular games on the site, accumulating tens of thousands of concurrent players daily at its height.<ref
==Toy line==
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*[[Inc. (magazine)#Inc. 500 and Inc. 5000|Inc. 5000]] List of America's Fastest-Growing Private Companies (2016, 2017)<ref>{{cite web|url=https://www.inc.com/inc5000/list/2016|title=Inc. 5000 2016: The Full List|website=Inc. 5000|access-date=16 July 2018}}</ref><ref>{{cite web|url=https://www.inc.com/inc5000/list/2017|title=Inc. 5000 2017: The Full List|website=Inc. 5000|access-date=16 July 2018}}</ref>
*[[San Mateo County, California|San Mateo County]] Economic Development Association (SAMCEDA) Award of Excellence (2017)<ref>{{cite web|url=http://baymeadows.com/2017/03/17/business-innovators-honored/|title=Business Innovators Honored|date=17 March 2017|website=Bay Meadows: San Mateo|archive-url=https://web.archive.org/web/20181130012214/http://baymeadows.com/2017/03/17/business-innovators-honored/|archive-date=30 November 2018|dead-url=no|access-date=16 July 2018}}</ref>
*[[American City Business Journals|San Francisco Business Times]]' Tech & Innovation Award – Gaming/eSports (2017)<ref
==References==
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