* Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.<ref name=":0" />
* Positioning is the final process, and is the more business-orientated stage, where the business must assess its competitive advantage and position itself in the consumer's minds to be ''the'' more attractive ''option'' in these categories.<ref name=":0" />
== The process-data model ==
Below a generic process-data model ''is given'' for the whole process of segmenting and positioning as a '''basis of''' deciding on the most effective marketing strategy and [[marketing mix]].
[[Image:metamodel 3077209 aesch.png]]
This model consists of the three main activities: segmenting, targeting and positioning. It shows the chronological dependency of the different activities. On the right side of the model the concepts resulting from the activities are shown. The arrows show that one concept results from one or more previous concepts; the concept can not be made when the previous activities have not taken place. Below the three main activities are shortly described as well as their role as a basis for the next step or their dependency on the previous step.
