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* Big-box retailers evaluating “store of the future” programs
* Companies evaluating pricing strategies
* Restaurants evaluating if a reduced wait time impact customer satisfaction <ref>{{Cite web | url=https://marketdial.com/industries/restaurant/ | title=Restaurant}}</ref>
* Retailers testing merchandising layouts across their door base
* Grocers testing whether certain customers respond to loyalty efforts better than others <ref>{{Cite web | url=https://marketdial.com/industries/grocery/ | title=Grocery}}</ref>
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