Extended parallel process model: Difference between revisions

Revision as of 17:37, 13 March 2020

Revision as of 11:19, 30 November 2020

Line 6:

The '''extended parallel process model''' ('''EPPM''') is a framework developed by Kim Witte which attempts to predict how individuals will react when confronted with [[fear]] inducing [[Stimulus (psychology)|stimuli]]. It was first published in ''[[Communication Monographs]]'', Volume 59, December 1992; Witte subsequently published an initial test of the model in a later article published in ''[[Communication Monographs]]'' Volume 61, June 1994.

EPPM is based on Leventhal's danger control/ fear control framework and on Roger's [[protection motivation theory]].<ref>https://www.msu.edu/~wittek/fearback.htm</ref> It is commonly used in health communication campaigns when a message is attempting to persuade audience members to adopt a healthy behavior. In order for fearFear-basedframed campaigns to be effective, they must inducearouse a moderately-high levelamount of fear andbut a higher levelamount of self-efficacy and response efficacy. When the audience feels that there is a higher level ofmore fear than efficacy, the message is ineffectivenot effective.

==Inputs==