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In [[radio]] or [[television]] broadcasting, A '''director of network programming''', shortly '''program director''' or '''director of programming''', also called '''president of TV entertainment''', '''senior vice president for TV programming''' or '''vice president of program scheduling''', is a tv executive that typically selects the programs to air and plans the broadcasting schedule ([[broadcast programming]]), deciding what [[radio program]] or [[TV program]] will be broadcast and when.<ref>Dave Ross, ''[https://entertainment.howstuffworks.com/networks-television-schedule.htm Who puts together a television network schedule?]'', 15 August 2008, HowStuffWorks.com</ref> In addition of selecting the content that will be [[broadcast]], it might also have a role in developing it.
A program director's selections are based upon expertise in the media as well as knowledge of the target [[demographic]]. In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called private television , the most important program directors were or are often the managing directors of the station, such as [[Les Moonves]] for CBS in the United States, or [[Anke Schäferkordt]] for RTL in Germany.
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